Vegas Player News

Las Vegas gaming coverage was dominated by large publications that covered the entertainment angle but largely ignored the player-side perspective — casino openings, game conditions, advantage play developments, and floor-level operational changes. There was no fast, automated, SEO-optimized outlet for this content niche.

Built a Next.js news platform with an automated ingestion pipeline pulling relevant gaming industry content, combined with custom editorial coverage. SEO architecture built around gaming-specific keyword clusters with programmatic category and tag pages, structured data markup, and a CDN-cached delivery layer for fast load times.