OOHAha Media

Out-of-home advertising — billboards, transit, venue signage — had no modern digital-first platform for connecting DFW advertisers with available inventory. Media buyers had to go through brokers, call vendors directly, or navigate outdated rate cards. The process was opaque, slow, and inaccessible to smaller advertisers who couldn't afford agency representation.

Built a Next.js platform that presents OOH inventory in a browsable, lead-generation-optimized format. Advertisers can filter by format, location, and budget range, request media plans through a structured intake form, and get direct quotes. Built with content architecture that ranks for DFW-specific OOH advertising search terms.