Most contractors lose jobs before they ever make contact. A potential customer fills out your estimate form, then gets a call from your competitor 4 minutes later. You call back at the end of the day and the job is already gone.
The fix is simple: automated SMS follow-up the moment a lead comes in.
What it looks like in practice
When someone fills out your estimate form, a text goes out within 60 seconds:
*"Hi, this is Jake at Roof Works of Texas. Got your request — I'll have an estimate to you by end of day. Any questions? Reply here or call 214-555-0100."*
That's it. No complex CRM. No extra staff. A simple webhook from your form to a Twilio number, triggered the moment they hit submit.
Why it works
- Response time under 5 minutes increases lead conversion by 400% (Harvard Business Review)
- Text messages have a 98% open rate vs. 20% for email
- Customers perceive fast responders as more professional and reliable
What we build
- Estimate request form connected to your CRM
- SMS trigger within 60 seconds of form submission
- Customizable message template with your name, company, and phone
- Email backup in case SMS fails
The result: Roof Works of Texas was getting estimate requests responded to in under 90 seconds on average within 30 days of launch.
Getting started
You don't need a massive tech stack. You need a form, a webhook, and a Twilio number. We set this up in a single afternoon as part of any Growth or Pro build.